‘To preserve India’s endangered crafts heritage, the obvious solution is to ensure markets’ - Madhu Jain Madhu Jain is a craft revivalist and textile conservationist. Her forte lies in developing textiles in distinctive combinations of variant weaving traditions for creation of new textiles that are high on quality and design. Today she is recognised for her dedication towards the handloom sector. Her work in revitalizing and reinvigorating dying crafts has won her wide appreciation and international recognition. Her Bamboo silk IKAT weave is the first of its kind in the world. She has notably indicated Bamboo as the textile of future. Madhu Jain launched her career in 1987 with a mission to revive the Indian handlooms sector to further the cause of swadeshi. Her contribution has been in serving the twin functions of adding to the nature fibres and textiles by revitalizing the handlooms industry and assuring livelihoods to the artisans segment. She did this by combini
In Search of Creativity